TEXSOM

LINKEDIN

BRIAN MCCREA

ABOUT ME

I lead design where clarity matters most, helping teams navigate

complexity and growth.

I lead design where clarity matters most, helping teams navigate

complexity and growth.

With more than 20 years of experience shaping design systems, brand expression, and multi-channel work for Intuit and other industry-leading organizations, I help teams establish clear direction, shared visual language, and systems that scale.

With more than 20 years of experience shaping design systems, brand expression, and multi-channel work for Intuit and other industry-leading organizations, I help teams establish clear direction, shared visual language, and systems that scale.

My work sits at the intersection of strategy, craft, and people. I partner closely with cross-functional teams to align early, reduce friction, and guide ideas from exploration through execution, ensuring the work holds together as it grows.

My work sits at the intersection of strategy, craft, and people. I partner closely with cross-functional teams to align early, reduce friction, and guide ideas from exploration through execution, ensuring the work holds together as it grows.

My values

Understand deeply

I take time to understand what a problem truly needs before defining direction.

I take time to understand what a problem truly needs before defining direction.

Observe with intention

I pay attention to how people work, where friction appears, and how ideas move through teams.

I pay attention to how people work, where friction appears, and how ideas move through teams.

Create space for others

I build trust and alignment so teams feel confident contributing and refining ideas together.

I build trust and alignment so teams feel confident contributing and refining ideas together.

Lead with clarity

I make complexity feel navigable through clear communication, structure, and restraint.

I make complexity feel navigable through clear communication, structure, and restraint.

Design with care

I approach the work thoughtfully, considering the people, the process, and the outcomes.

I approach the work thoughtfully, considering the people, the process, and the outcomes.

Honor craft

I care about details because they build trust and turn good ideas into lasting experiences.

I care about details because they build trust and turn good ideas into lasting experiences.

Career Snapshot

Intuit

Senior Visual and Brand Designer
2017–Present

Partnered across product, pricing, PMM, brand, and web teams to drive clarity at scale

TEXSOM

Creative Director
2014–2017

Led identity, publication, and experiential systems for an international beverage community

Focal Point

Senior Graphic Designer
2003–2013

Developed and evolved brand, editorial, and experiential systems for an architectural lighting manufacturer

Unilever

Senior Graphic Designer
2000–2003

Designed digital and print marketing for North American brands

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