TEXSOM

LINKEDIN

BRIAN MCCREA

ABOUT ME

I lead design where clarity matters most, helping teams navigate

complexity and growth.

I lead design where clarity matters most, helping teams navigate

complexity and growth.

With more than 20 years leading brand and design systems work, I operate at the intersection of creative direction, strategic alignment, and execution. My background spans fintech, manufacturing, and publishing — organizations where design had to be both distinctive and durable.

With more than 20 years leading brand and design systems work, I operate at the intersection of creative direction, strategic alignment, and execution. My background spans fintech, manufacturing, and publishing — organizations where design had to be both distinctive and durable.

At Intuit, I've functioned at the director level: setting creative direction, owning the strategic foundation for major brand and systems work, and partnering across product, pricing, marketing, and leadership to bring clarity to complex challenges. Although my title has been Senior Designer, the scope of my work has consistently been that of a creative director and systems leader.

At Intuit, I've functioned at the director level: setting creative direction, owning the strategic foundation for major brand and systems work, and partnering across product, pricing, marketing, and leadership to bring clarity to complex challenges. Although my title has been Senior Designer, the scope of my work has consistently been that of a creative director and systems leader.

What I Bring

Brand leadership at scale

I set creative direction and visual language for complex, multi-product organizations. I’ve repositioned legacy brands, built identity systems from scratch, and created the frameworks teams use long after the initial work ships.

I set creative direction and visual language for complex, multi-product organizations. I’ve repositioned legacy brands, built identity systems from scratch, and created the frameworks teams use long after the initial work ships.

Systems thinking across channels

My work doesn’t stop at a style guide. I build scalable communication and design systems — naming architectures, pricing narratives, editorial frameworks — that hold together across digital, print, and product contexts.

My work doesn’t stop at a style guide. I build scalable communication and design systems — naming architectures, pricing narratives, editorial frameworks — that hold together across digital, print, and product contexts.

Cross-functional alignment

I’ve partnered with product managers, content designers, web teams, marketing leaders, and executives to align early, reduce friction, and move complex work from ambiguous brief to confident execution.

I’ve partnered with product managers, content designers, web teams, marketing leaders, and executives to align early, reduce friction, and move complex work from ambiguous brief to confident execution.

Creative leadership without a title

’ve led projects with no creative director above me, mentored designers, shaped briefs, and held the creative vision from exploration through launch. I’m ready to do that with the organizational scope to match.

’ve led projects with no creative director above me, mentored designers, shaped briefs, and held the creative vision from exploration through launch. I’m ready to do that with the organizational scope to match.

Career Snapshot

Intuit

Senior Visual and Brand Designer
2017–Present

Partnered across product, pricing, PMM, brand, and web teams to drive clarity at scale

TEXSOM

Creative Director
2014–2017

Led identity, publication, and experiential systems for an international beverage community

Focal Point

Senior Graphic Designer
2003–2013

Developed and evolved brand, editorial, and experiential systems for an architectural lighting manufacturer

Unilever

Senior Graphic Designer
2000–2003

Designed digital and print marketing for North American brands

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